Creator workflows

Your follow-up strategy.
Built one step at a time.

Connect invites, messages, and follow-ups in one visual builder. Let each creator’s progress decide what happens next.

Available on Scale
Creator activationWorkflow builder
Actions & controls
Send DM
Send TC Invite
Send TC + DM
Send Email
Add to List
Tag Creator
Wait
Wait Until
Condition
Exit
Every MondayIn list · Summer launch creators
Send invite + DMYour products. A personal introduction.
Wait until sample shipsMaximum wait · 7 days
Has the creator posted?Posts for your shop · Last 30 days
YES
Send a thank-you
Add to next campaign list
NOT YET
Send a reminder
Tag for follow-up
Condition

Has the creator posted?

Choose the next step based on creator activity.

MetricShop posts
TimeframeLast 30 days
ConditionGreater than 0
MatchAll conditions (AND)
Your rules. Your timing.

The right next step,
for every creator.

Start with a match.

Choose who enters using lists, replies, sample status, posts, and GMV.

Make it recurring.

Run daily, weekly, or monthly to keep the right creators moving.

DailyWeeklyMonthly

Follow their progress.

Wait for a sample, check for a post, and send creators down the right branch.

Send DMs, collaboration invites, and emails. Add creators to lists, apply tags, and track activity at every step.

Start from a template or build your own.
From sample to content

Keep the momentum
after the invite.

A shipped sample needs a brief. A quiet creator needs a nudge. Connect those moments so your follow-up arrives with a reason.

Wait for sample updates · Branch on posts and replies
Sample follow-upExample workflow
Sample shippedCreator is ready for the next step
Send the creator brief

Your sample is on its way! Here’s the brief with a few ideas for your first video.

No post yet?Send a reminder
Build on every relationship

Your next campaign.
Already taking shape.

Check in on a schedule, find creators hitting your targets, and add them to your next campaign list. Keep your best partnerships moving.

Recurring triggers · GMV and post rules · Lists and tags
Weekly creator check-inExample workflow
MTWTFSS
Every MondayFind creators who match your performance rules
GMV over $1,0002+ posts · Last 30 days
Add to listNext campaign creators

Give your creator program a repeatable next step.

Build your first workflow and keep your creator relationships moving.

Official TikTok Shop Partner